Keynote Speaker

The Unique Perspective on the Attitudes Parents and Children Have About Food
8:15 - 9:15

We’re pleased to welcome John Page as the keynote speaker for the 2006 Highmark Childhood Obesity Summit. Mr. Page, who spoke at last year’s Ad Council summit on children’s health and obesity, offers a unique perspective on the attitudes parents and children have about food. He is the Youth Insights Manager for Yankelovich, a leading consumer research firm. He brings his strengths in custom research and analysis to his work with the Yankelovich Youth MONITOR, where he makes presentations to clients throughout the eastern United States. He also manages the Yankelovich MONITOR study, and consults with clients in a variety of industries including media, food and beverages, and pharmaceuticals.

The Unique Perspective on the Attitudes Parents and Children Have About Food

While the issue of childhood obesity is clear, the influencing factors and the viable solutions can often appear clouded. With findings from multiple studies of both children and parents, Yankelovich will convey the key attitudes affecting the obesity issue today. Along with the trends, Yankelovich will provide the critical implications for those seeking to improve the state of health among children.

Learning Objectives

1. How much of a priority is healthy eating and exercise for consumers relative to other lifestyle priorities.
2. Where parents look to for information on healthy eating and what sources they trust.
3. The key motivations for helping kids and their parents to exercise and eat healthy foods.

Presenters
John Page
Yankelovich

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